Google has shown a Strong love for blogs since the very beginning, and on some Blogs Adsense works very well.
Google Adsense offers a range of ads including Adsense for Content which generates relevant ads based on your site content, Adsense for Search which creates a search option on your site showing both results from your site and paid results, Referrals for a range of products including Google Adsense, Video Units from YouTube, and even Adsense for Mobile Content.
Adsense also offers both CPM(Cost Per Mille) and CPC(Cost Per Click) ads, meaning you can choose to get paid by how many clicks you get, or how many thousands of impressions you give. Adsense allows you to create custom “channels” for reporting purposes, to keep track of which ads are generating more revenue, and generate reports on Impressions, CTR(Click Through Rate) and estimated CPM. You can also setup a competitive ad filter to filter out any ads that may be in direct competition with your services. Through site Authentication you can also setup Adsense ads to display relevant ads in member only areas.
The ads created can be any a variety of sizes from 120×90 to 728×90 and 120×600 available in horizontal, vertical and square. All of these ads are also able to be integrated almost perfectly into your site by modifying the colors of all elements in the ad.
Adsense seems to be the standard in the ad industry. Everyone uses it and even if your not using Adsense on your site, a lot of sites are now offering revenue sharing so you can plug your adsense code in and share in the ad revenue.
Pros:
- Adsense is the standard.
- Easily approved.
- Reliable well established company.
- Integrates very well into your existing design.
- Good revenue on a CPC basis with some high paying keywords.
- Ads relevant to your content.
- Will allow you to have other ads on your site.
Cons:
- Must have a minimum $100 payment.
- Paid at the end of the next month.
- Strict policies which can seemingly ban you for no reason.
Here are some working ads from Google Adsense(including the Adsense referral at the top of this post):
Adsense for Content:
Adsense Search:
Tomorrow I will be reviewing another revenue source, ProjectWonderful
